![]() ![]() Among other things, the tale offers the appealing, if ultimately unrealistic, hope of a capitalism with integrity, of a one-percenter who deserves it. Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, 'some deserved, some not, some earned, some just plain lucky. Building on previous work about the rise of “romantic individualism” as an organizing mechanism for high-tech capitalism, this essay focuses on the latest outpouring of discourse about Jobs since his death in 2011, analyzing both its continuities with past cultural forms and what it is about the present moment that has intensified the discourse-especially the post-2008 crisis of confidence in financial capitalism. This essay explains how that story and its repetition tell us more about the culture than the man. In Outliers: The Story of Success, Malcolm Gladwell considers the circumstances that lead to success. Thanks to his uncommonly clear writing style and keen eye. ![]() ![]() International Journal of Communication 9(2015), Feature 3106–3124 The Hollywood biographical drama Steve Jobs retells a story that first emerged in the 1980s, a story that over the decades has repeatedly offered the public details about Jobs’ oracular marketing style, rock-star arrogance, and business successes, debates about the exact nature of his “genius,” and a fascination with his bad behaviors. In 1984, a young man named Malcolm graduated from the University of Toronto and moved to the United States to try his hand at journalism. ![]()
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